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Travel to the idyllic white sands of Seven Mile Beach in Negril, and enjoy swimming inthe crystal clear waters of this island paradise. Travel directly from Montego Bay to Negril, and on arrival get stuck into the beach activities right away—whether you want to swim, snorkel, cliff jump, or just lie back in the sun and take it all in. Next, visit Rick’s Cafe, a Negril icon, to watch the sunset.